What does a 200-mph race car have in common with a 30-story office building? For Brad Keselowski and RFK Racing, it’s surprisingly simple: precision.
At Trimble Dimensions 2025, a packed room learned this first-hand in a compelling presentation from NASCAR legend Keselowski, co-owner and driver of RFK Racing.
He was introduced by Trimble SVP, Mark Schwartz, who noted in his opening that one world is measured by the steady rise of skylines, the other by the blur of a car at full speed—but both are unforgiving when you get things even slightly wrong. “In racing, being off by an inch isn’t just a mistake, it’s total failure,” he said. “Just like in construction, if you’re marginally off, it’s game over.”
From tribal knowledge to “Industry 4.0”
Keselowski knows that all too well. The racing champion described what his organization looked like before its transformation into a modern, data-driven powerhouse. It was an operation built on “tribal knowledge”—where expertise lived in people, not systems. RFK had accumulated decades of experience stored in an engineer’s notebook. Meetings were conducted over a car’s hood, and feedback loops were all too slow and fragile. If the person with the answers wasn’t in the room, the answers didn’t exist—and if that person left, the team was in trouble. For RFK, that status quo was “Industry 2.0”—a far cry from the discipline and digital maturity required to compete today.
Everything changed when RFK embraced digital transformation in full, shifting to an “Industry 4.0” approach.
