Confidence at every turn: Trimble joins forces with top NASCAR team for a high-tech partnership

A shared vision of winning with talent and technology

"Confidence at every turn" is far more than just a marketing phrase—it's a principle that guides everything we do at Trimble. Our solutions and systems empower our customers to overcome challenges, achieve daily victories, and turn the everyday grind into transformative results. This philosophy extends to the world's most essential industries, where Trimble's technology plays a crucial role in building and maintaining infrastructure, optimizing supply chains, and accurately mapping the world. We understand the high stakes involved—staying on time, on budget, and ensuring jobs are done right, every time. That's why we're thrilled to announce a partnership that embodies these very values, and our customers' values: our collaboration with NASCAR's Roush Fenway Keselowski Racing organization.

Why RFK Racing?

For Trimble, this partnership is about shared vision and drive. Much like our customers who face complex challenges and intense competition every day, RFK Racing operates in a high-pressure, constantly evolving environment. As Brad Keselowski, co-owner and driver at RFK Racing, puts it, "NASCAR is a weekly science experiment." Every race presents a unique set of variables, from track conditions to weather to rule changes. Success hinges on the ability to analyze data, adapt strategies in real-time, and embrace the inevitability of failure as a learning opportunity.

Keselowski explains the importance of "failing virtually" to refine strategies before hitting the track. This mirrors Trimble's commitment to providing tools that enable customers to test, iterate, and optimize their processes. Just as Trimble's connected ecosystems empower customers with innovative solutions and data-driven insights for informed decision-making, RFK Racing relies on technology and analytics to gain a competitive edge.

Keselowski's vision for RFK Racing aligns seamlessly with Trimble's focus on innovation. He aims to propel RFK Racing from "Industry 2.0" into "Industry 4.0," leveraging technology to drive efficiency, performance, and success. "We want to beat people with talent and technology," he states, highlighting the team's dedication to leveraging cutting-edge solutions. This isn't just about putting a sticker on a car; it's about authentic integration. At Trimble, integration is how we innovate, by connecting people, data and workflows, through cohesive ecosystems that enable our customers to improve accuracy and streamline operations to achieve better outcomes, reduce costs, and enhance overall efficiency.

Integrating technology for track and business success

For RFK Racing, partnerships are about authentic storytelling and mutual growth. The goal is to have "the unfair advantage," to win races by utilizing the best technology available. This ambition resonates deeply with Trimble's mission to create a better way to work, empowering our customers with tools that make their jobs easier, more effective, and more efficient.

The partnership also represents a significant step for RFK Racing as they aim to become "the technology brand from a team perspective of NASCAR." With its recent expansion from two to three cars, RFK Racing is focused on streamlining workflows and systems, and it sees technologies like digital twins as vital for both internal efficiency and fan engagement. Trimble will work with RFK Racing to integrate Trimble technology into RFK's operation through its Tek Alliance.

Shared values and missions based on confidence, innovation, and a relentless pursuit of excellence will transform Trimble's relationship with RFK Racing into a high-performance partnership. Both organizations understand the importance of data-driven decision-making, the value of collaboration, and the power of technology to transform industries. As we embark on this exciting journey together, we look forward to showcasing the power of this partnership and celebrating victories, both big and small, on the track, within Trimble and in the industries our customers serve every day.

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Read the news release for more information.