Print News   |   Send Link
Trimble Navigation Limited
935 Stewart Drive
Post Office Box 3642
Sunnyvale, CA 94085
1.408.481.8000 phone
1.408.481.7781 fax

  NEWS RELEASE

 

BlueStar to Distribute Trimble Mobile Computing Solutions


SUNNYVALE, Calif. and HEBRON, Ky., Aug. 26, 2010 — Trimble (NASDAQ: TRMB) and BlueStar, a leading innovator in distribution solutions for auto ID, point-of-sale, mobility, RFID and security products, announced today that BlueStar will be distributing Trimble's rugged mobile computing solutions in its global markets. BlueStar will help fulfill business to Trimble's existing resellers, as well as provide new channels with an initial focus on Trimble's Yuma® rugged tablet and Ranger™ rugged handheld computers.

Through BlueStar's extensive channel of global resellers, Trimble broadens its reach into several key markets including field service, inspections, route accounting, direct store delivery and the supply chain. Additionally, BlueStar's innovative "solutions-ased"distribution model allows North American, Latin American and European resellers to leverage unique marketing tools to expand their sales of Trimble products.

"Trimble is very excited about the opportunities presented by BlueStar, one of the most innovative distributors in the industry," said Rob Davis, director of sales for Trimble's Mobile Computing Solutions Division. "Our reseller network will benefit by having ready access to BlueStar's distribution engine, which includes credit and Web service facilities and real-time visibility into inventory stocking levels. These are important elements to help dealers achieve success."

Trimble's line of ruggedized handheld and tablet computers broadens BlueStar's solutions portfolio and enables markets outside its traditional core spaces. BlueStar's current core markets include retail, hospitality, distribution, warehousing, manufacturing and other verticals where barcode, mobility, RFID and point-of-sale solutions are required. Trimble's line of ruggedized handheld and tablet computers enhances BlueStar's solutions portfolio, creating a more comprehensive offering to effectively address the expanding mobility markets, specifically for ruggedized outdoor applications.

"As BlueStar expands its solutions portfolio, the market for rugged, outdoor computing products offers a significant opportunity for global expansion. The need for these outdoor computing products is critical to our global channel strategy of assisting our value-added resellers in addressing the rapidly growing opportunities in markets that require ultra-rugged computing solutions," said Mike Byington, vice president of Business Development at BlueStar. "With the addition of Trimble and its brand strength and experience in developing successful technologies for areas such as public safety, utilities and environmental monitoring, we have greatly enhanced our mobility solutions portfolio at BlueStar."

About BlueStar

BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data collection, radio frequency identification (RFID) and wireless mobility products. BlueStar works exclusively with VAR partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar value-adds for VARS and independent software developers, please contact a BlueStar Account Executive or log on to www.bluestarinc.com.

About Trimble's Mobile Computing Solutions

Trimble's Mobile Computing Solutions Division offers innovative products that enable mobile workers to be more efficient in extreme outdoor and industrial environments. The Nomad®, Recon®, Ranger, and Yuma outdoor rugged handheld computers help users collect accurate field data and work more productively in a variety of outdoor or service-related applications. Trimble's handheld computers meet MIL-STD-810F military specifications for drops, vibration, immersion and temperature extremes, and with an IP67 rating are protected against water and dust. For more information about Trimble outdoor rugged computers visit www.trimble.com/rugged, e-mail handhelds@trimble.com or call 541-750-9200.

About Trimble

Trimble applies technology to make field and mobile workers in businesses and government significantly more productive. Solutions are focused on applications requiring position or location � including surveying, construction, agriculture, fleet and asset management, public safety and mapping. In addition to utilizing positioning technologies, such as GPS, lasers and optics, Trimble solutions may include software content specific to the needs of the user. Wireless technologies are utilized to deliver the solution to the user and to ensure a tight coupling of the field and the back office. Founded in 1978, Trimble is headquartered in Sunnyvale, Calif.

Investor Relations Contact:   Willa McManmon of Trimble: 408-481-7838
Media Contact:   
LeaAnn McNabb of Trimble: 408-481-7808
Media Contact: Josephine Kosmalski of BlueStar:  859-371-4423 ext. 3206

 




Print News   |   Send Link