About the Award

Agri Marketing Magazine created the Product of the Year award program in 1997 to recognize one agricultural product each year for outstanding marketing impact in the marketplace. Judging criteria include sales and marketing goals, competitive pressure in the marketplace, and effective use of marketing tools in the introduction of the product.

Six candidates from diverse industry sectors were submitted to an independent group of judges. The AgGPS EZ-Steer system was seen as an agricultural GPS product that had taken the global market by storm in 2005.

Read what was said about the AgGPS EZ-Steer in the latest copy of Agri Marketing magazine

• Trimble Jumpstarts Low-Cost Market of GPS Users
• Breaking Down Strategic Barriers to Achieve Success
• Competitive Marketplace Stimulates Fast-Paced Launch
• Customer Entry Options to the Guidance Market
• Future Proofing the Trimble Way
• Glimpses of a Hectic Year
• Strategic Partners a Major Factor in Trimble Success

About Agri Marketing magazine

Agri Marketing magazine has been the premier trade publication within the agribusiness sector for thirty-five years.

Published ten times per year, Agri Marketing effectively reaches key corporate executives, sales and marketing officers, marketing communications and advertising/PR professionals, ag media and others allied to this industry. It is the primary source of agribusiness news and discussion for the North American agribusiness community.

More than 9,000 professionals receive the publication. Our readers become actively involved in the magazine due to the targeted editorial written for their industry.